Execution is strategic

Strategy informs creative
&
creative informs strategy

TBWA\RAAD. Ruling the change and excited about it!

The Middle East marcomms industry is changing, in a good way, and what i love more is that TBWA\RAAD is the forefront of this change. I've worked at various agencies but none with so much passion, so many cultures and with as much determination as this one. It's going to be great year and the start of something very special...i am literally as excited about it as this man.

Highly aroused people are receptive to messages: Decaux's Head of Research

Heathrow's terminal five, which opens in a month, will have more advertising than almost any airport in the world. There will be 333 bilboards or posters and 206 flat screen TV sets, all so strategically placed that business travellers will find them impossible to miss.

Read more about this rush for outdoor advertising space in the world's busiest international airport.

http://online.wsj.com/article/SB120296058551467765.html

The WSJ article touches on media rates, message placement, passenger movement, passenger energy levels, message cosumption per passenger, brand associations, growth of outdoor advertising, content customisation and revenue per passenger.

Outdoor advertising is a popular medium in Dubai too. Why don't we go to the same length in analysing the medium here? Why are the outdoor messages so uninteresting? Surely, the stress levels in Dubai keep us aroused too, don't they?

Is it a newspaper or an adpaper?

Enough is enough...

Aside from having obsolete news and paid editorial coverage, newspapers bombard you by an endless number of pages of ads, ads and ads.. Today's Gulf News main section had 22 page-ads out of total 31 pages leaving only 9 pages of stale news. Those of you who like to see the main page for 'breaking or top news' can also say farewell to that since every single issue now has a full page ad on the main cover...

Let's get this straight. Everything you need to know you've most probably already either browsed on the internet or your Blackberry or have seen on TV news channels. The newspaper is full of ads and stale news. Editorial is either paid for or 'borrowed'. So why do we need this kind of newspaper?


What happened to newspapers here? They are clearly a thing of the past and a waste of money for those who subscribe to them and advertise in them. To top things, each issue is an environmental hazard with alomost 1 kg of paper that you virtually throw after 5 minutes.

It's not fair to the environment, to the readers and to the advertisers. No one is actually getting any value out of this kind of newspaper. Compare to the likes of Financial Times and Wall Street Journal where you can read the newspaper from cover to cover and be truely fulfilled and more informed and all you want to do afterwards is never hold an issue of these local papers again..

Paper, Scissors...Claw?

Ever wondered what would happen if crabs could play Paper, Scissor Stone? Well i just found out...

Dubai Government Turns Grocer

Dubai government is planning to open a new chain of supermarkets "Aswaaq" to compete with the likes of Carrefour, Spinneys and the Co-ops, which are a favorite among a lot of shoppers.

Will they be able to compete and offer better prices and better quality products? Will they come up with a new concept in shopping?

Click here to read more.

Cultural Dive - Egypt

Sharing Egyptian culture dive pictures with the rest of the agency.

Hakina

Swooshing of swiveling chairs...clicker clacker of heals....thumping of a basketball...hums of exclamation.....sighs of frustration....swears of competitiveness....crackle of crumbling paper....ringing of the phone....

translates to

Clients are being attended to....brains are concentrating....thoughts are being exchanged...gossip is making the rounds....games are easing the tension....

now, the ticking of keys....

makes it possible for TBWAins to share interestingness.

\Hakina
Caffeine for your mind.