Arabian Automobiles' service campaign

TBWA\ RAAD creative for Nissan.



TBWA\ RAAD creative for Renault.

Can politicians decide the fate of your national flag?

The designs on the Iraqi national flag will be changed as per the wishes, divided though, of politicians. Today, politicians in Iraq voted to remove 3 stars and Saddam's writings from the national flag of the country.
The 3 stars represent unity, freedom and socialism and Saddam's writings mean "God is Great". I don't see anything wrong with this symbolism of the stars and writings for Iraq, keeping in view the sensitivities of it's people.
However, the new political regime of Iraq has decided to replace them.

How would you feel if the designs on your national flag were altered due to a change in political regime?

Read more about it here.

Read what people had to say, here, the last time this discussion came up.

MTV Arabia Launch

Here is some of the work done by TBWA\ RAAD for the launch of MTV Arabia in the Middle East. More stuff to follow soon.

Crotch Kiss TV Spot




Dabke TV Spot



Belly Dancer TV Spot



Oud TV Spot

Who Said Saudi Arabia is A Hot Country?

Jan 2008

Saudi Arabia covered with snow in coldest winter for 20 years

Northern parts of Saudi Arabia are covered with snow with schools, mosques and administrative bodies. The oil-rich kingdom is being hit with subzero temperatures and snow storms with freezing winds of up to 50 km/h (30mp/h).

Are we spending too much money?

Arab Monetary Fund (AMF) has released a report (after a whole year, since this data is for 2006) about consumer spending in the various Arab states. According to this article on ArabianBusiness.com, people in the UAE spend the most money on consumer goods and services.

Top Arab states by average individual spending:
1. UAE ($20,000)
2. Qatar ($12,500)
3. Kuwait ($9,266)
4. Bahrain ($7,587)
...
7. Saudi Arabia ($3,764)


Do you feel that you are spending a lot of money? How can you spend less? Do you have a choice?

What would happen to the UAE economy if we didn't spend as much?