Monday, 19 May 2008
Still (the highlighted in red)!!! Post the single minded idea era
Posted by
Ayasha
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Labels: advertising, brand strategy, idea, integration, messaging, planning, single minded
Saturday, 10 May 2008
Saturday, 3 May 2008
General Theory on Creative Relativity
(via russell)
Posted by
Ayasha
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comments
Labels: creativity, mass culture, social communication, web 2.0
Saturday, 12 April 2008
Sunday, 6 April 2008
'We Think' in the age of conversation
Video promoting Charles Leadbetter's new book "We Think" (via Fallon Planning Blog)
Highlights
PAST: You are what you owned
NOW: You are what you share
Posted by
Ayasha
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Sunday, 24 February 2008
Execution is strategic
Strategy informs creative
&
creative informs strategy
Posted by
Ayasha
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