WWF have put together an interesting report titled Deeper Luxury (click to dowload the report) that helps brands understand the environmental and social impact of the luxury market.
It discusses the concept of sustainable luxury, who the new luxury consumer is, myths of the luxury market and the role/impact of celebrities endorsments.
Very interesting read.
Wednesday, 5 December 2007
Deeper Luxury
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1 comment:
This is very nice report. I wish I had this report couple of months ago.
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