Strong PR and the weak dollar

Strong public relations makes a company; it defines the business, educates the media and the public at large about the positive aspects of the company and creates an awareness that builds business opportunities as well.

So what happens when business goes bad? Traditionally, business goes bad and then advertising and then public relations goes. The media industry is always the first to feel the effects of recession. And apparently we should be in a recession; why? The almighty dollar; the greenback is at its lowest against the Euro and Sterling and apparently a precursor to a recession.

Fuelled by credit crunches and stretched debt markets, are we in trouble?

Business is still good: a weak dollar means we are more attractive for selling our services in comparison to other regions, such as Europe and the Gulf states are still pegged to the dollar.

It's time to realise the benefits of the weak dollar in terms of our market potential, but also be aware of what it can mean by comparison - other goods from other countries are more expensive.

In the long term the dollar will balance out - the perception is that things are bad but this ain't necessarily the case. Especially since we're in the business of perception.

thanks

Jonathan