H&M has created this dressing room for users to try their outfits online. The interesting thing about this is that you can make the model look like yourself before you try on the clothes.
Check it out at http://hm4.mvm.com/pages/hm/layout.html
Link via FutureLab.
Tuesday 4 December 2007
H&M Virtual Dressing Room
Subscribe to:
Post Comments (Atom)
1 comment:
H&M is doing a lot of interesting initiatives recently:
They saw an opportunity not only to dress our real selves but also our virtual selves with the 'Sims2 and H&M Fashion Stuff' game extra. It is an extra loaded with H&M branded clothes and accessories for your Sims. American Apparel is another fashion retailer to venture into the virtual space by opening shops in Second Life.
H&M have also come out with a magalog (a hybrid lifestyle magazine and catalog).
Limited edition celebrity designed collections such as the Madonna and Maldini lines.
Video podcasts that keep a pulse on what is happening in fashion now both on the street and fashion insiders. Podcasts have also been used to support video commercial messages (sales, specials, new line launches).
Post a Comment