Heathrow's terminal five, which opens in a month, will have more advertising than almost any airport in the world. There will be 333 bilboards or posters and 206 flat screen TV sets, all so strategically placed that business travellers will find them impossible to miss.
Read more about this rush for outdoor advertising space in the world's busiest international airport.
http://online.wsj.com/article/SB120296058551467765.html
The WSJ article touches on media rates, message placement, passenger movement, passenger energy levels, message cosumption per passenger, brand associations, growth of outdoor advertising, content customisation and revenue per passenger.
Outdoor advertising is a popular medium in Dubai too. Why don't we go to the same length in analysing the medium here? Why are the outdoor messages so uninteresting? Surely, the stress levels in Dubai keep us aroused too, don't they?
Monday 18 February 2008
Highly aroused people are receptive to messages: Decaux's Head of Research
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